My BFF in my head and favorite rapper of all time, Sean "Jay-Z" Carter has launched a new fashion and lifestyle blog called Life & Times. All my Hov fans will certainly appreciate the Vol. 3 reference. The photo grid style layout is like Tumblr 10.0! The site features articles on style, leisure, design, sports, and the arts. The blog is rumored to eventually even include content from Jay himself in a column entitled "Jay's I."

Check it out Life & Times